Living in 2016, you cannot force your audience to watch your ad. By this time they became expert in skipping the ad both in online and offline media. Hence, it is important to upgrade your video advertisement strategy to create […]
Finding right keyword is important because it helps you to register your campaign in consumer’s mind and heart. [TOS_definition cat=”keyword” item=”description” image=”yes”] The role of keyword is to facilitate your consumer to search your product easily in both online and […]
Keyword is an important element in IMC. Audience memorizes only few words, not the whole communication of your campaign. When an audience read or watches your advertisement, s/he actually scans the ad, create a picture of the ad in his/her […]
Create form in excel with few simple clicks. Yes, you can create form in MS Word, MS Access or any other kind of form builder software. But I think excel is simpler than MS Access, at the same time it makes […]
Advertising Frequency in marketing communication is the number of time you plan to communicate with your target audience or your audience get exposed to your communication in a campaign period. Three level of advertising frequency exist in the marketing world: […]
At the center of every brand story is a hero. The hero could be an idea, a person, or a thing– to be effective at brand storytelling, it’s critical to know what attributes define the inner character of the […]
A million dollar question that a media manager needs to answer is how can we make the campaign effective through an efficient communication plan? Before develop a communication plan, you have to question back to your product or brand or […]
Collect email address by yourself, if you feel email marketing is crucial for your business; do not buy or rent any email list. Email marketing is a very good tool if you can use it properly. It is also important to […]
To provide better customer experience in their purchase decision, you need to develop your marketing communication plan based on customer journey. [tx_calltoact button_text=”Know More..” url=”http://taposbd.com/my-view/understanding-consumer-journey/”]Understanding Consumer Journey[/tx_calltoact] Today we will learn how can we develop our communication plan to fit in […]
It is important to understand the consumer journey to map the communication plan to maximize the return of investment. Before buying a product or service, consumer experience couple of steps and brand needs to have proper plan to give positive […]