Althought Youtube, even Internet doesn’t look valuable for reach building against TV, but your campaign can touch to very little of that reach efficiently from TV. After a certain level of GRP or spend, its become difficult to gain additional […]

I am being asked by lot of marketer what is TRP or Television Rating Point ? But I was never good at defining TRP in one sentence although I understand what it mean and how it is being calculated. That took […]

When everyone is running behind the top TRP program, smart player consider low TRP program in their media plan. Why they consider low trp program? What return they achieve from those program. There are couple of reason for investing in […]