Email marketing is not dead, rather it’s still one of the best strategy for conversion and build loyalty. But you have to play smartly to get a loyal user base. Hence, it is important to follow necessary steps to start email marketing. Steps to start email marketing Grow email list Buying email address for…
Youtube is a great source to make money online in Bangladesh and any other country. That inspire many young boys and girls to become youtuber and make money. It is a good source of earning for freelancer. Here is a guide to become youtuber. When everyone is trying to become youtuber, many doesn’t know the…
A frequently asked question is how to make money online in Bangladesh. Making money online is easy at the same time a tough job. It is easy because you can use any of your skill and expertise to make money online. At the same time you have to give considerable time if you want to…
I am being asked by lot of marketer what is TRP or Television Rating Point ? But I was never good at defining TRP in one sentence although I understand what it mean and how it is being calculated. That took me to write this article to give a clear understanding about TRP. I googled to…
Facebook live is a new trend in social media that opened up a new way to engage with audiance. But it is important to prepare yourself before going live. Find bellow 21 tips that is important for a quality broadcast- 1. Do research to find a relevant, trendy topic that go with your personality…
This is very logical question to ask about ROI before you make any investment decision. It is a bit tougher and costlier to calculate offline marketing ROI in compare to online marketing. But it is not impossible. To calculate any ROI, you need two basic things: Collection of data Connection of data Collection of data: First of…
Living in 2016, you cannot force your audience to watch your ad. By this time they became expert in skipping the ad both in online and offline media. Hence, it is important to upgrade your video advertisement strategy to create unskippable video ad campaign. When an audience watches a video ad in YouTube, it allows…
Finding right keyword is important because it helps you to register your campaign in consumer’s mind and heart. [TOS_definition cat=”keyword” item=”description” image=”yes”] The role of keyword is to facilitate your consumer to search your product easily in both online and offline space. Hence, your should do the necessary research to find the right keyword. Your…
Create form in excel with few simple clicks. Yes, you can create form in MS Word, MS Access or any other kind of form builder software. But I think excel is simpler than MS Access, at the same time it makes your life easier than Word. I will suggest not to waste your time in access…
Advertising Frequency in marketing communication is the number of time you plan to communicate with your target audience or your audience get exposed to your communication in a campaign period. Three level of advertising frequency exist in the marketing world: Minimum Frequency Maximum Frequency Optimum or Effective Frequency Advertising frequency may very market to market,…
A million dollar question that a media manager needs to answer is how can we make the campaign effective through an efficient communication plan? Before develop a communication plan, you have to question back to your product or brand or campaign team. What kind of effectiveness you expect from media campaign? Awareness, revenue, usages or…
To provide better customer experience in their purchase decision, you need to develop your marketing communication plan based on customer journey. [tx_calltoact button_text=”Know More..” url=”http://taposbd.com/my-view/understanding-consumer-journey/”]Understanding Consumer Journey[/tx_calltoact] Today we will learn how can we develop our communication plan to fit in consumer journey to give better customer experience. In the first phase we need to create…
Here’s a simple and quick checklist that you can use to help ensure your website is optimized for search engines. Keywords are in the beginning of your title tag. URLS are short and simple. Your site has a blog. You have outbound links to authority sites such as popular blogs, news sites and .edu and…