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3 steps to create unskippable video ad campaign
February 12, 2016

3 steps to create unskippable video ad campaign

Living in 2016, you cannot force your audience to watch your ad. By this time they became expert in skipping the ad both in online and offline media. Hence, it is important to upgrade your video ...

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Find the right keyword for your campaign
January 20, 2016

Find the right keyword for your campaign

Finding right keyword is important because it helps you to register your campaign in consumer’s mind and heart. [TOS_definition cat=”keyword” item=”description” ...

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Create form in excel with just few clicks
January 8, 2016

Create form in excel with just few clicks

Create form in excel with few simple clicks. Yes, you can create form in MS Word, MS Access or any other kind of form builder software. But I think excel is simpler than MS Access, at the same ...

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How to set Advertising Frequency for marketing campaign
January 1, 2016

How to set Advertising Frequency for marketing campaign

Advertising Frequency in marketing communication is the number of time you plan to communicate with your target audience or your audience get exposed to your communication in a campaign period. ...

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December 26, 2015

Five steps to develop effective marketing communication plan

A million dollar question that a media manager needs to answer is how can we make the campaign effective through an efficient communication plan? Before develop a communication plan, you have to ...

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December 20, 2015

How to develop marketing plan for better customer experience

To provide better customer experience in their purchase decision, you need to develop your marketing communication plan based on customer journey. [tx_calltoact button_text=”Know ...

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Why should you consider low TRP program in your TV plan?
February 4, 2017

Why should you consider low TRP program in your TV plan?

When everyone is running behind the top TRP program, smart player consider low TRP program in their media plan. Why they consider low trp program? What return they achieve from those program. ...

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Role of KEYWORD in Integrated Marketing Communication (IMC)
January 16, 2016

Role of KEYWORD in Integrated Marketing Communication (IMC)

Keyword is an important element in IMC. Audience memorizes only few words, not the whole communication of your campaign. When an audience read or watches your advertisement, s/he actually scans ...

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December 27, 2015

Brand Storytelling And The Hero Of Your Brand | Branding Strategy Insider

  At the center of every brand story is a hero. The hero could be an idea, a person, or a thing– to be effective at brand storytelling, it’s critical to know what attributes define the inner ...

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Collect email address for effective email marketing campaign
December 20, 2015

Collect email address for effective email marketing campaign

Collect email address by yourself, if you feel email marketing is crucial for your business; do not buy or rent any email list. Email marketing is a very good tool if you can use it properly. It ...

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December 17, 2015

Understanding Consumer Journey

It is important to understand the consumer journey to map the communication plan to maximize the return of investment. Before buying a product or service, consumer experience couple of steps and ...

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December 15, 2015

Buying email addresses for email marketing is a bad idea

If you are planning for buying email addresses or use email marketing software to send bulk email, please be aware that it is going to serve your purpose a very little. Lets go through the ...

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