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I am being asked by lot of marketer what is TRP or Television Rating Point ? But I was never good at defining TRP in one sentence although I understand what it mean and how it is being ...
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Facebook live is a new trend in social media that opened up a new way to engage with audiance. But it is important to prepare yourself before going live. Find bellow 21 tips that is important for ...
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This is very logical question to ask about ROI before you make any investment decision. It is a bit tougher and costlier to calculate offline marketing ROI in compare to online marketing. But it ...
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Living in 2016, you cannot force your audience to watch your ad. By this time they became expert in skipping the ad both in online and offline media. Hence, it is important to upgrade your video ...
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Finding right keyword is important because it helps you to register your campaign in consumer’s mind and heart. [TOS_definition cat=”keyword” item=”description” ...
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Create form in excel with few simple clicks. Yes, you can create form in MS Word, MS Access or any other kind of form builder software. But I think excel is simpler than MS Access, at the same ...
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Advertising Frequency in marketing communication is the number of time you plan to communicate with your target audience or your audience get exposed to your communication in a campaign period. ...
More infoA million dollar question that a media manager needs to answer is how can we make the campaign effective through an efficient communication plan? Before develop a communication plan, you have to ...
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When everyone is running behind the top TRP program, smart player consider low TRP program in their media plan. Why they consider low trp program? What return they achieve from those program. ...
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Keyword is an important element in IMC. Audience memorizes only few words, not the whole communication of your campaign. When an audience read or watches your advertisement, s/he actually scans ...
More infoAt the center of every brand story is a hero. The hero could be an idea, a person, or a thing– to be effective at brand storytelling, it’s critical to know what attributes define the inner ...
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Collect email address by yourself, if you feel email marketing is crucial for your business; do not buy or rent any email list. Email marketing is a very good tool if you can use it properly. It ...
More infoIt is important to understand the consumer journey to map the communication plan to maximize the return of investment. Before buying a product or service, consumer experience couple of steps and ...
More infoIf you are planning for buying email addresses or use email marketing software to send bulk email, please be aware that it is going to serve your purpose a very little. Lets go through the ...
More infoCollected content: Written by Corey Eridon | @Corey_bos I’ve written my share of blog posts about content marketing. I’ve also written a few comprehensive guides in my time. But ...
More infoPlaying team of BPL launched their theme song. You can now watch those theme songs in a single page. Please play following videos! [tx_heading style="default" heading_text="Comilla Victorians BPL ...
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