Brand Storytelling And The Hero Of Your Brand | Branding Strategy Insider

  At the center of every brand story is a hero. The hero could be an idea, a person, or a thing– to be effective at brand storytelling, it’s critical to know what attributes define the inner character of the hero. The hero, of course, is the brand itself. Like any good story that teaches…

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Collected content: Written by Corey Eridon | @Corey_bos I’ve written my share of blog posts about content marketing. I’ve also written a few comprehensive guides in my time. But I’ve never combined the two — maybe because the prospect of trying to produce an in-depth version of the thing I do for a living seems too…

Hollywood is getting stealthier at advertising with mobile messaging app

Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps Disney/Pixar’s Whisper campaign shows potential Disney/Pixar used an anonymous messaging app to promote The Good Dinosaur. Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns. Last week, Disney/Pixar…