Role of KEYWORD in Integrated Marketing Communication (IMC)

Role of KEYWORD in Integrated Marketing Communication (IMC)

Keyword is an important element in IMC. Audience memorizes only few words, not the whole communication of your campaign. When an audience read or watches your advertisement, s/he actually scans the ad, create a picture of the ad in his/her mind and memorize one or two word(s) of the communication. Later s/he uses that word…