Find the right keyword for your campaign

Find the right keyword for your campaign

Finding right keyword is important because it helps you to register your campaign in consumer’s mind and heart. [TOS_definition cat=”keyword” item=”description” image=”yes”] The role of keyword is to facilitate your consumer to search your product easily in both online and offline space. Hence, your should do the necessary research to find the right keyword. Your…

Role of KEYWORD in Integrated Marketing Communication (IMC)

Role of KEYWORD in Integrated Marketing Communication (IMC)

Keyword is an important element in IMC. Audience memorizes only few words, not the whole communication of your campaign. When an audience read or watches your advertisement, s/he actually scans the ad, create a picture of the ad in his/her mind and memorize one or two word(s) of the communication. Later s/he uses that word…

Create form in excel with just few clicks

Create form in excel with just few clicks

Create form in excel with few simple clicks. Yes, you can create form in MS Word, MS Access or any other kind of form builder software. But I think excel is simpler than MS Access, at the same time it makes your life easier than Word. I will suggest not to waste your time in access…

How to set Advertising Frequency for marketing campaign

How to set Advertising Frequency for marketing campaign

Advertising Frequency in marketing communication is the number of time you plan to communicate with your target audience or your audience get exposed to your communication in a campaign period. Three level of advertising frequency exist in the marketing world: Minimum Frequency Maximum Frequency Optimum or Effective Frequency Advertising frequency may very market to market,…