At the center of every brand story is a hero. The hero could be an idea, a person, or a thing– to be effective at brand storytelling, it’s critical to know what attributes define the inner character of the hero. The hero, of course, is the brand itself. Like any good story that teaches…
A million dollar question that a media manager needs to answer is how can we make the campaign effective through an efficient communication plan? Before develop a communication plan, you have to question back to your product or brand or campaign team. What kind of effectiveness you expect from media campaign? Awareness, revenue, usages or…
Collect email address by yourself, if you feel email marketing is crucial for your business; do not buy or rent any email list. Email marketing is a very good tool if you can use it properly. It is also important to remember that email is not an advertisement media, it’s a promotional tool. Most effective way…
To provide better customer experience in their purchase decision, you need to develop your marketing communication plan based on customer journey. [tx_calltoact button_text=”Know More..” url=”http://taposbd.com/my-view/understanding-consumer-journey/”]Understanding Consumer Journey[/tx_calltoact] Today we will learn how can we develop our communication plan to fit in consumer journey to give better customer experience. In the first phase we need to create…
It is important to understand the consumer journey to map the communication plan to maximize the return of investment. Before buying a product or service, consumer experience couple of steps and brand needs to have proper plan to give positive experience in each and every step. In the very first step, consumer finds the…
If you are planning for buying email addresses or use email marketing software to send bulk email, please be aware that it is going to serve your purpose a very little. Lets go through the background of email marketing service. In the early days of email serve, we were waiting to get a mail in…
Here’s a simple and quick checklist that you can use to help ensure your website is optimized for search engines. Keywords are in the beginning of your title tag. URLS are short and simple. Your site has a blog. You have outbound links to authority sites such as popular blogs, news sites and .edu and…
Collected content: Written by Corey Eridon | @Corey_bos I’ve written my share of blog posts about content marketing. I’ve also written a few comprehensive guides in my time. But I’ve never combined the two — maybe because the prospect of trying to produce an in-depth version of the thing I do for a living seems too…
Playing team of BPL launched their theme song. You can now watch those theme songs in a single page. Please play following videos! [tx_heading style=”default” heading_text=”Comilla Victorians BPL Theme song” tag=”h2″ size=”24″ margin=”24″ align=”left”] https://youtu.be/xpiCHRU2uj0 [tx_heading style=”default” heading_text=”Chittagong Vikings BPL Theme Song” tag=”h2″ size=”24″ margin=”24″ align=”left”] [tx_heading style=”default” heading_text=”DHAKA DYNAMITES BPL THEME SONG” tag=”h2″ size=”24″…
Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps Disney/Pixar’s Whisper campaign shows potential Disney/Pixar used an anonymous messaging app to promote The Good Dinosaur. Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns. Last week, Disney/Pixar…